Empowering Climate Conscious Travel by Transforming Carbon Data into Actionable Insights
My Role
- Data Visualization I
- Design–Data Collaboration
- I
- UX/UI I
- UX Copy I
- Compliance Alignment I
- Design Systems Assets
- Interaction Design
Platforms
- iOS, Web and Andriod
Meet the Client
Deem is a modern corporate travel management platform trusted by 50,000+ businesses worldwide. It simplifies every aspect of business travel booking, policy enforcement, expense tracking, safety, and accessibility, helping organizations deliver seamless travel experiences while staying cost-efficient and compliant.
Rooted in empathy and responsibility, Deem believes travel can be both efficient and conscious, envisioning a unified ecosystem where every journey—by air, rail, or road—reflects care for people, planet, and productivity.
Background
In today’s corporate travel landscape, sustainability isn’t a nice to have it’s a business imperative. However, most travelers and booking agents lack clear, reliable emission insights during decision making. EcoCheck bridges this gap by simplifying complex, fragmented data into digestible, actionable insights for flights, hotels, car rentals, and more.
Users can now ask, “what is the most sustainable way to travel?” and make confident choices.
Why it matters ?
Beyond helping curb global climate change, sustainability drives business success. Investors today use environmental, social, and governance (ESG) metrics to analyze an organization's ethical impact and sustainability practices, examining factors like carbon footprint, water usage, community development, and board diversity.
Research & Insights
Industry Data
- 79% of companies have made sustainability pledges or are working toward one (Deloitte study)
- Nearly one-third of travel managers report their company has committed to reduce emissions by a specific amount within a timeframe
- About half plan to optimize business travel policy within the next year to decrease
Traveler Insights
- Business travelers are familiar with sustainability concepts but their behavior doesn’t reflect
this knowledge
- Many make personal eco-friendly decisions (reusable bottles, towel reuse) but don’t apply this to business travel
- Most travelers don’t know if their company has sustainability policies
- Some are wary of changing travel habits, viewing travel as essential to their role
Corporate Insights
- Large enterprise clients are all asking for sustainability tools, their first goal is to track emissions, then implement reduction strategies
- Clients demand accurate data, not just averages.
- Companies want travelers to see emissions info during booking for real-time visibility.
- Interest in carbon budgets and carbon tax, but only after establishing baseline data
- Many companies seek guidance, they know they need to act but are unsure how
Used needs to design solutioning
Visibility
- Emissions badge on every search result.
- Color coded cues Green (lower) Typical (Grey) Red (Higher)
- Display total trip emissions
- Educate travelers about CO2 metrics and equivalencies (e.g., “2 tonnes of CO2 = 10,000 plastic bags”)
Tracking
- Track total trip emissions in RTP
- Breakdown of carbon footprint by travel segments
- Personal data trends in
profile dashboard
Guidence
- Through comparative emissions data
- Subtle nudges in the Visuals and microcopy
- Suggestions and Best practices on alternatives
Approach & UX Strategy
